Pioneering Plant-Based Foods Since 1993
Delivering delicious, pioneering alternatives for meat, fish, and dairy.
Leading the Plant-Based Movement Long Before the Trends
Long before plant-based eating became mainstream, VBites was established in 1993 to revolutionise how the world eats. From serving customers in Brighton to launching in major high-street retailers like Holland & Barrett, we have grown into an internationally recognised hallmark of integrity, trust, and groundbreaking product design.
Turning Adversity into Innovation
Following the loss of her leg after a major road traffic accident spending 5 months in hospital with a recurring infection, Heather was introduced to a plant-based diet and was healed at the Hippocrites Institute in Florida within weeks.
While the plant-based lifestyle transformed her health, she quickly encountered a major roadblock: the severe lack of tasty, accessible vegan foods on the market. Realising that if she wanted delicious meat, fish, and dairy free substitutes, she would have to create them herself. Heather developed an array of plant based alternates ranging from vegan burgers to vegan fish, and the pioneering VBites range was born.
Food without compromise
Delicious enough to entice everyone, from lifelong vegans and flexitarians to curious carnivores, parents, and kids.
Protecting Our Future
Safeguarding animals, our children, and the planet.
Eliminating Harm
Reducing the negative dietary, environmental, and welfare impacts of traditional animal agriculture.
Development Obsessed
Driven by taste-obsessed research and development to bring you the highest quality plant-based innovation.
